PRODU presents the rundown on Conill’s Stakeout spot for Argentina New Cinema

The Hispanic agency Conill developed the Stakeout spot for its client Argentina New Cinema with a goodly dose of humor and action plus a sequence from a Hollywood movie.”We wanted to have some fun and get back to our comedic roots for this year’s festival. To do this, we leveraged a painfully obvious reality: Hollywood loves to remake foreign films, but when it does, the results are often far from ideal,” Mario Granatur, VP/creative director of Conill told PRODU.So the spot is based on the concept “See our movies in Hollywood before they become Hollywood movies.”Members of the agency team that took part in developing the project were Ross Ludwig as executive creative director, Mario Granatur as VP/creative director, copywriter Jessica Cuevas, art director Martin Donovan, Krysta Rosales as broadcast director, and Climara Santos as director of client service.ParanaFilms was the production company, direction was handled by Dos Ex Maquina, while Tono Studios with sound engineers Jaime Zapata and Juan Felipe took care of sound design.